Do I Need a Website for My Business?

If your business has made it this far without a website, you might be wondering why you need one. What is the point in a website if we're already successful?

Honestly, there's never been a better time to start your website. A website offers a wide variety of benefits for small businesses, and some of these benefits can increase in value year after year.

You're not convinced? Here are 7 benefits your business can receive by starting up a website.

A website can add professionalism

Roughly 84% of current customers believe that businesses with a website appear to be more credible than those with only social media profiles.

Furthermore, having your own website allows you to create a branded email address (e.g. name@yoursite.com) which adds a level of professionalism to your correspondence.

Overall, professionalism can add major value to any business.

Customers vis Google

Maybe your business and customer size is at a level that you're happy with, but every company faces customer turnover. If you wan continued success, you need to bring in new customers. A great way to attract customers is to make yourself visible on Google. Yes, social media page can be indexed by Google, but websites give you access to far more tools for SEO (Search Engine Optimization). SEO is the key in bringing your business to the front page of Google.

While 'search engine optimization' can be intimidating, it's actually very simple. Basically you enter words or phrases relating to your business into a keyword research tool, figure out which one is getting the most traffic on Google, then build your content around these phrases. I would recommend focusing each piece of content on a different keyword so that you can rank for more keywords as your content grows.

You can showcase your products and services

Social media pages make it hard to clearly show off your services. With a website, you can dedicate entire pages to a specific service or product. You can style your website to give off any feel you want.

Display your best reviews and testimonials

What is a better way to establish social proof than to show off your best reviews/testimonials? This could come in the form of a personal customer testimonial. Maybe your business appeared in articles in the newspaper, magazines or popular local blogs, you can use that as well.

Putting your best reviews on your website creates an archive incase third-party review sites close down at some point.

Websites can encourage customers to contact you

Websites are a great place to make your contact information easily available to potential customers. You can even place your information in the header or footer so it appears on every page.

Your website establishes your place in your industry

As of 2021, roughly 71% of small businesses have a website and over 80% of consumers do online research before making any purchase. Basically, if your competitors are online and you're not, you're allowing them to have the first interactions with potential customers.

Creating a website gives you your own space to share what your business is about, establish your role in the industry and connect with customers who need you.

A website ensures long-term success

As of January 2021, almost 4.66 billion people (~ 59.5% of the global population) used the internet. In some countries, that figure is much higher. In the U.S., over 90% of people are online.

We are progressing further into the digital era, so unless you have a website, your business will slowly become invisible.

So, do I need a website for my business?

The question shouldn't be 'do I need a website', but 'can I afford not to have a website for my business in the digital era'.

Basically, yes you need a website, and no you can't afford not to have one.

If you're ready to get started and don't know how to build a website, click here and provide details of what you need for a FREE QUOTE!